Joseph Frydl is a Senior Partner in OgilvyEntertainment North America. He is responsible for the strategy and creative development of branded content initiatives for clients including Unilever and Kraft. Joe was the Executive Producer for “In Search of Real Food”, a successful broadband show on Yahoo! for Hellmann’s produced in partnership with Bobby Flay. Most recently, Joe was Executive Producer for ‘Who Hired Bob?’, a broadband comedy created in partnership with Jim Biederman (Whitest Kids U’Know, Kids in the Hall) for Kraft’s Tassimo brand.

Joe currently leads development for several original entertainment properties in partnership with top talent agencies and production companies in New York and Los Angeles.

Prior to joining the Branded Content Group, Joe was a planning Director in Ogilvy’s Account Planning Group where he developed advertising strategies for American Express and several Unilever Foods brands. He has published articles on the intersection of brands, popular culture and entertainment. Before Ogilvy, Joe was a ski bum, marketing director at MCI and an investment banker at Lehman Brothers. He holds a B.A in philosophy from Villanova University.

Focus Areas: Arts, New Business Models for Content, Food Programming, Sports Programming

Favorite scene from a film: Grace Kelly entering the lobby of the Carlton Hotel to meet Cary Grant for a trip to the beach in To Catch a Thief

If I were a website, my address would be: www.skilove.com

Favorite artist: John Curran