John spent the first part of his professional life working in the UK Parliament. Realizing that his passion for politics would never translate into a passion for politicians, he changed careers and joined Ogilvy London.

During his time there he was lucky enough to work on a number of award winning Print, Digital and Direct Mail campaigns and nurture an enduring interest in understanding why consumers behave the way they do.

Since his 2007 move to Ogilvy New York he has been living and working in the city and pondering his own confusing behavior – why his intentions to go running rarely translate into him actually running (his puny pre-frontal cortex) and how he developed such an affinity for the New York Jets (inexplicable).